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The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.
“It is unprecedented from an evolutionary standpoint.” As soon as people could go online they were using it as a way to find partners to date and have sex with.“They’ll tell you, ‘Come over and sit on my face,’ ” says her friend, Ashley, 19.Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating.If I were like, Hey, I just wanna bone, very few people would want to meet up with you …“Do you think this culture is misogynistic?” he asks lightly.‘I call it the Dating Apocalypse,” says a woman in New York, aged 29.It’s setting up two or three Tinder dates a week and, chances are, sleeping with all of them, so you could rack up 100 girls you’ve slept with in a year.”He says that he himself has slept with five different women he met on Tinder—“Tinderellas,” the guys call them—in the last eight days. ”“We don’t know what the girls are like,” Marty says.“And they don’t know us,” says Alex.
Dan and Marty, also Alex’s roommates in a shiny high-rise apartment building near Wall Street, can vouch for that. “She works at—” He says the name of a high-end art auction house. And yet a lack of an intimate knowledge of his potential sex partners never presents him with an obstacle to physical intimacy, Alex says.
They are Dan, Alex, and Marty, budding investment bankers at the same financial firm, which recruited Alex and Marty straight from an Ivy League campus.
When asked if they’ve been arranging dates on the apps they’ve been swiping at, all say not one date, but two or three: “You can’t be stuck in one lane …
In the 90s it was Craigslist and AOL chat rooms, then and
But the lengthy, heartfelt e-mails exchanged by the main characters in (1998) seem positively Victorian in comparison to the messages sent on the average dating app today. ’ ” says Jennifer, 22, a senior at Indiana University Southeast, in New Albany.
“But you’re ordering a person.”The comparison to online shopping seems an apt one.