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But now the mobile market is mature enough for a sea change."Smartphones provide all the critical pieces for these new services.

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His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.These cost coins, which you earn from spending time interacting on You Now.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense."Guys, I’ve been drinking too much water," he tells his smartphone camera.

With the press of a few buttons Sideman tips Ginja the equivalent of $5, along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.

So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.

“At first, it got to be enough so I could cover my phone bill.

Users can also give premium goods, which cost money to acquire.

A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.

The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.