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It makes a discreet nod to the brand’s paper heritage and helps it stand-out on imagery.Bespoke Font Soulmates’ custom typeface is one of the brands most distinctive features.
Extensive guidelines The brand guidelines that we produced capture all the spirit and energy of Soulmates, and present it back in a way that is practical and easy to understand, while inspiring best-practice application.Derived from the Guardian’s own font family, Soulmates Sans shares the master brand’s DNA, but with a softer, more seductive tone.Typographic ‘ligatures’ (special connections between letters) make for simple, but beautiful pairings.Our response is all about these simple, special connections.This positioning differentiates from competitors who trade off features like the most intelligent algorithm, or just pure volume of users.United Kingdom Ireland United States Australia --- Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Austria Azerbai Bahamas Bahrain Bangladesh Barbados. sites like Match, E-harmony, Plenty Of Fish, Tinder and Guardian Soulmates..
Plenty of Fish is the largest dating site and has over 90 million users, but you. The Guardian Soulmates is a site made for smart, sophisticated, independent professionals looking for love. Free Online Dating Site UK Match Me uk Free Online Dating.
Digitally minded Soulmates is a truly digital service, so our brand work put digital (and mobile) first.
We prototyped the brand on interfaces to test our assets and design principles alongside the usual visual building blocks of an identity.
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